Digipak Research 2

John Newman – Tribute

The album focuses on John Newman himself and therefore helps to further advertise him to the audience alongside creating his media identity on his own face, allowing him to be more recognisable, especially as his other albums also follow this theme.

His portrait is contrasted against the cream background helping him to stand out and become the focal point of the cover, although the background does have some detail in the form of a symmetrical pattern with lines all leading to the centre – John. These can therefore be seen as leading lines further helping to emphasise his portrait as the main focal point.

The text is incorporated into the background design with its ‘casing’ however the text itself is again, like John’s portrait contrasted black against the background helping it to stand out and clearly relate to the image, and that the portrait is infact John Newman.

Again the artists name is made bigger than the album name as it needs to be remembered more by the viewer so more products of this brand can be bought later. With his name being bolder and bigger than the album name. However centred and in a symmetrical ‘casing’ making the image flow better and be more aesthetically pleasing whilst further identifying the 2 non-symmetrical objects, the portrait and the text itself as the focal points.

On the back, again the lines of the design are made to draw your focus to the centre text of the song makes, made in the same text as the singers name and black to stand out whereas the copyright is the same colour as the design to blend in more . The bar code, as it stands out alot has been circled with the design to incorporate it and been placed off-centre so it isn’t focused on when drawn to the middle by the leading lines.