Digipak Research 4

Tove Lo – Queen of the Clouds

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The majority of the front cover is taken up by an image of the artist in a square. This then has a lighter diamond overlayed that increases depth but also interest. The image is meant to appear old, worn and messy with the random paint splats and lots of scratches on the screen, however the diamond then splits the image up to different toned sections. E.G. the bottom right is in colour however the bottom left is in dark monotone with the colour splat in the background. The main section of her face is in the lighter section, drawing focus with her eyes and lips drawing extra attention with high detail and the shine of her lips.

This image is then surrounded by a gradient from purple to pink with extra details to not make it a flat background colour and also have it fit with the ‘messy, old’ look. This background gives a contrast for the white text of the artist and album name that are in white. There ate 3 different fonts present; with the artists name being the biggest with large gaps between the letters. The “Queen ‘of the’ Clouds” text is similar to the artists name but with less detailing; linking the two. With the “of the” being different to add further detail and draw attention to the album name without compromising the size of the artists name.

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The back of the album has the same image as the front but the artist is looking down instead of at the camera. The album name and song names are the same gradient purple to pink as the edges of the front cover to link the 2, however the image is in monotone to draw attention to the colourful text. It; like the front has the scratched look, however has no paint patches as that would draw attention ti the image instead of the text.

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Digipak Research 3

Avicii – Stories

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The main focus of the albums cover is the side profile of someone, with their skin being cut out to be the background of the cover, a mixture of ink colours, with the clothes being desaturated and white; contrasting against the vibrant colours of the face.

Unlike most album covers the album name is larger than the artists name. This is because avicii uses the symbolism of his logo to sell his brand, as shown by his logo being bigger than his name underneath, and being arguably more visible than the album name, being brighter and of a higher contrast due to the shadowing behind. This can be further shown through the model wearing an Avicii branded cap, with the logo visible helping to promote his brand as a whole as well as his music.                                                  Also visible on the front is his record label, PRMD Records, further promoting his music and his brand.

The text of the album name is stencilled text, making the logo stand out more as it is solid white, however also allows the face to show through and be a focal point.

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The back is extremely minimalist compared to the front, with the text not even taking up half of the space of the back. This could be to make the front of the album cover the focus as it will promote Avicii more.

The song names being a brighter shade than the numbers to make them stand out, and are further made to stand out with a black background that however has some texture to not make it boring.

Again, the record company is present alongside the copyright text and a bar code. Which is made in line with the text to some how try and fit it in as it is an eyesore with its white background.

Digipak Research 2

John Newman – Tribute

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The album focuses on John Newman himself and therefore helps to further advertise him to the audience alongside creating his media identity on his own face, allowing him to be more recognisable, especially as his other albums also follow this theme.

His portrait is contrasted against the cream background helping him to stand out and become the focal point of the cover, although the background does have some detail in the form of a symmetrical pattern with lines all leading to the centre – John. These can therefore be seen as leading lines further helping to emphasise his portrait as the main focal point.

The text is incorporated into the background design with its ‘casing’ however the text itself is again, like John’s portrait contrasted black against the background helping it to stand out and clearly relate to the image, and that the portrait is infact John Newman.

Again the artists name is made bigger than the album name as it needs to be remembered more by the viewer so more products of this brand can be bought later. With his name being bolder and bigger than the album name. However centred and in a symmetrical ‘casing’ making the image flow better and be more aesthetically pleasing whilst further identifying the 2 non-symmetrical objects, the portrait and the text itself as the focal points.

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On the back, again the lines of the design are made to draw your focus to the centre text of the song makes, made in the same text as the singers name and black to stand out whereas the copyright is the same colour as the design to blend in more . The bar code, as it stands out alot has been circled with the design to incorporate it and been placed off-centre so it isn’t focused on when drawn to the middle by the leading lines.

Digipak Research 1

The Wombats – Glitterbug

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The album design is very minimalist yet impressive and stands out due to the complexity of the centre, double exposed image compared to the surrounding. The black border further adds to this adding depth and giving almost 3 focal points of the intricate centre detail, contrasted with the cream background thats bordered by black to emphasise this contrast.

The image has been made to represent the album name – Glitterbug, with the ‘glittering’ city lights emphasised by the circular lens flares they create.

The text is minimal and in the black to bring help bring the focus to the centre. The name of the band is made bigger than that of the album name to help branding. This has been done through the text size and also the spaces between the letters. The text and line at the bottom has been made to line up with the cream box to make the design aesthetically pleasing.

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The back cover continues the minimalist theme, this time contrasting the text on the background as they are the focal point. The centre square of the front cover can however still be seen through the use of lining up the lines at the end and starting all the text at the same point, again continuing the theme and making the album symmetrical and aesthetically pleasing to catch the eye and sell better.

As all album covers it also contains a bar code and the production company names as well as the copyright text.

Website Research 4

Clean Bandit – Pop

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The groups homepage is very minimalist with their latest music video taking up the majority of the screen, encouraging the viewer to see and subsequently purchase their latest music. They have all their social media and purchasing platforms at the top right of the screen, contrasted against the white background to make them stand out more, even though they are small.

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Their news page features posts from their different social media pages. These encourage people to follow their pages to stay updated but also as escapism as the life of celebrities is vastly different from an average person and this is then exaggerated on social media.

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Their Itunes page has a playable list of all their most popular songs. This will encourage people to download their favourites and increase revenue as well as exposure to some songs the viewers may not have heard before.

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The tour dates page, like the other pages is very minimalist and clean. This could reflect the name of the band ‘clean bandit’ and also the minimalist style of their album covers as shown below. It also makes their website easier to navigate and therefore more attractive to some viewers.

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Their merchandise page has a small selection of clothing, music and accessories – clearly showing their target audience to be teens.

Website Research 3

Grouplove – Indie pop / Pop rock

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Immediately the bright vibrant colours fit with the groups indie and pop rock genre of music. They also advertise their latest song and video ‘remember that night’ and encourage people to post on social media to further their influence on social media to broaden their exposure and therefore fanbase. This is then furthered with links to all their social media present at the bottom of the page.

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The main homepage shows a picture of the entire band relaxed reflecting the indie genre and familiarising us with the group and name ‘Grouplove’ so that we are likely to notice them elsewhere.

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Their ‘Tour Dates’ page is again a vibrant bright colour of pink with a notification email sign up so they can get a larger number of people going to their live events. They also identify when and where they are performing to emphasise their status as a known band and allow people to see them live.

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Their ‘Store’ page has many products from clothing and wristbands to vinyls which are very ‘indie’ and also very current with the comeback of vinyl players among teens also reflecting their target audience as a pop rock band.

Website Research 2

Rag’n’Bone Man – Soul / Blues Music

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As soon as you click onto the website you are presented with a pop up to join the newsletter to get “early access to tour tickers, exclusive offers and news”. This will be very attractive to avid fans of his who will want to sign up. This will allow the artist to create a strong loyal following and be able to see where they are from as well as age – This almost acts as a target audience test to see who he can aim future music at for a greater fan base.

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The main menu is white and contrasts all the black subsections you can enter as well as the writing so that it stands out and is easily read so that people will be more obliged to click it. He has also included links to all his social media to create a wider fan base that will spread through these platforms as he gains more follower. There is also an immediate promotion to his album – a ‘deluxe’ version to make people more likely to click it as its better than normal.

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The listen page completely contrasts the menu page and fits the ‘soul’ genre of music he tends to make with a ghostly image of himself that shifts as you move the mouse. This also gives us a good look at the artist to make him more recognisable elsewhere to further promote his music and merchandise.

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The videos on his ‘listen’ page are his most popular songs, with the most recent songs being near the top as they will be recognisable to people as well as being more professional than his earlier work. The Video’s themselves are made 3d and follow the mouse as shown above making it almost interactive and more interesting to increase the chance of you clicking on it.

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His ‘tour dates page’ allows you to buy tickets to all his concerts and also see that he performs roughly every 3 days in a different country increasing your view of him as a renowned artist.

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Mis merchandise page fits with his art style with a dark faded background, again with him on it so that you relate all the symbols and text on his merchandise with him so he is more recognisable. The merchandise itself also fits with his style of music as he sells patches and badges that fits with his ‘biker’ look and his soul music.

Website Research 1

Avicii – Electronic House / Dance Music

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The main page of Avicii’s website shows this very high quality image that reflects the progressive and dance genre of music he creates as well as what lots of  his songs seem to try and convey – a light at the end of the tunnel and good times in general. There are also links to his Facebook, Twitter, Instagram andYoutube, this is done to increase his fan base as people are more obliged to follow them to get updates on him and when new music may be coming out.

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Scrolling down we see the full page being filled with Avicii himself, this helps to promote himself and make him more recognisable elsewhere. We also have the avicii symbol and text permanently on the screen with the background scrolling so that we are exposed to all his branding to again promote his music and products and make them more recognisable to be his, so people are more likely to click, listen to. or buy things with this on later on.

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He has text explaining where he is and what he’s doing. It also explains his retreat from the public eye and stopping live shows. This is reflected by his minimalist website only consisting of a picture, his picture and a small portion of text.

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At the top of the page we can also see links to his upcoming documentary and tickets for this and his merchandise page; a portion of which can be seen above, including the same picture that his main website features available on t-shirt and phone case therefore showing this as his new identity and message that he will be trying to also convey in his music. His other merchandise all features his symbol or his name therefore making it clearly identifiable to other people, further promoting himself and his message to a wider audience through the wearers.