Grouplove . indie pop / pop rock
Immediately the bright vibrant colours fit with the groups indie and pop rock genre of music. They also advertise their latest song and video ‘remember that night’ and encourage people to post on social media to further their influence on social media to broaden their exposure and therefore fanbase. This is then furthered with links to all their social media present at the bottom of the page.
The main homepage shows a picture of the entire band relaxed reflecting the indie genre and familiarising us with the group and name ‘Grouplove’ so that we are likely to notice them elsewhere.
Their ‘Tour Dates’ page is again a vibrant bright colour of pink with a notification email sign up so they can get a larger number of people going to their live events. They also identify when and where they are performing to emphasise their status as a known band and allow people to see them live.
Their ‘Store’ page has many products from clothing and wristbands to vinyls which are very ‘indie’ and also very current with the comeback of vinyl players among teens also reflecting their target audience as a pop rock band.
Rag’n’Bone Man –
As soon as you click onto the website you are presented with a pop up to join the newsletter to get “early access to tour tickers, exclusive offers and news”. This will be very attractive to avid fans of his who will want to sign up. This will allow the artist to create a strong loyal following and be able to see where they are from as well as age – This almost acts as a target audience test to see who he can aim future music at for a greater fan base.
The main menu is white and contrasts all the black subsections you can enter as well as the writing so that it stands out and is easily read so that people will be more obliged to click it. He has also included links to all his social media to create a wider fan base that will spread through these platforms as he gains more follower. There is also an immediate promotion to his album – a ‘deluxe’ version to make people more likely to click it as its better than normal.
The listen page completely contrasts the menu page and fits the ‘soul’ genre of music he tends to make with a ghostly image of himself that shifts as you move the mouse. This also gives us a good look at the artist to make him more recognisable elsewhere to further promote his music and merchandise.
The videos on his ‘listen’ page are his most popular songs, with the most recent songs being near the top as they will be recognisable to people as well as being more professional than his earlier work. The Video’s themselves are made 3d and follow the mouse as shown above making it almost interactive and more interesting to increase the chance of you clicking on it.
His ‘tour dates page’ allows you to buy tickets to all his concerts and also see that he performs roughly every 3 days in a different country increasing your view of him as a renowned artist.
Mis merchandise page fits with his art style with a dark faded background, again with him on it so that you relate all the symbols and text on his merchandise with him so he is more recognisable. The merchandise itself also fits with his style of music as he sells patches and badges that fits with his ‘biker’ look and his soul music.
The main page of Avicii’s website shows this very high quality image that reflects the progressive and dance genre of music he creates as well as what lots of his songs seem to try and convey – a light at the end of the tunnel and good times in general. There are also links to his Facebook, Twitter, Instagram andYoutube, this is done to increase his fan base as people are more obliged to follow them to get updates on him and when new music may be coming out.
Scrolling down we see the full page being filled with Avicii himself, this helps to promote himself and make him more recognisable elsewhere. We also have the avicii symbol and text permanently on the screen with the background scrolling so that we are exposed to all his branding to again promote his music and products and make them more recognisable to be his, so people are more likely to click, listen to. or buy things with this on later on.
He has text explaining where he is and what he’s doing. It also explains his retreat from the public eye and stopping live shows. This is reflected by his minimalist website only consisting of a picture, his picture and a small portion of text.
At the top of the page we can also see links to his upcoming documentary and tickets for this and his merchandise page; a portion of which can be seen above, including the same picture that his main website features available on t-shirt and phone case therefore showing this as his new identity and message that he will be trying to also convey in his music. His other merchandise all features his symbol or his name therefore making it clearly identifiable to other people, further promoting himself and his message to a wider audience through the wearers.
Rag’n’Bone Man – Human
Human 1 PDF . Human 2 PDF